DESIGN QUESTION – How can the visual identity of an organization be influenced by its users?
Through collaborating on a project, which served as a main case study, a problem of visual communication has been detected. Despite the fact that the case studies, Nicoles’ MA discusses, are highly collaborative and user centered, their visual representation does not incorporate these characteristics. Concepts for a flexible and user influenced identity for an abandoned Fish Factory in east Iceland as well as the exhibition catalogue for the Design with a view event have been established through primary and secondary research.
BIO: Nicole Zimmermann was born in Vienna, Austria, where she grew up, discovered her passion for graphic design and started her journey in this field by studying at the Advertising Academy. She has worked as an intern with a photographer and in a graphic design agency, Digihouse. After successfully completing her diploma she started her MA in Communication Design in London at Central Saint Martins. While studying she also worked on several freelance jobs.