DESIGN QUESTION – How can magazines for tablet be designed in comparison to print?
Tablet computers are increasingly becoming a popular device to distribute and read magazines. As editorial content is displayed in a different medium than the print matrix, the design of magazines for tablets has to be studied in order to better understand communication across platforms. This study carries out an investigation about editorial design for tablets in comparison to print. Combining theoretical and practical research, it is conducted throughout a series of experiments, interviews with designers and observations of print titles available to both media. Although magazine for tablets are in development, this paper addresses important aspects to be considered in their design, such as as structure, navigation, layout, multimedia effects and the use social media emphasizing the differences of print and digital media.
BIO – Clarissa San Pedro is a Brazilian designer based in London where she works as freelance and is completing a MA in Communication Design at Central Saint Martins. She has been working for over ten years with graphic and editorial projects across different media. Magazines are her passion and she has been involved with the publishing industry both in Brazil and in the UK as art director and designer. One of her current project is Rubberband Publishing.